How Rand Fishkin built SparkToro for audience research
SparkToro helps marketers discover where their audience spends time online.
Founder Background
Rand Fishkin previously founded Moz and became a well-known SEO expert.
Why They Started
Marketers struggled to understand their audience.
Getting First Customers
His audience from Moz adopted it early.
Biggest Growth Channel
Content marketing.
Mistakes and Lessons Learned
1. Build tools marketers actually need.
Tools They Use
Ruby, React
Advice for Other Founders
Transparency builds trust.
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